There’s pain now, but “simplicity dividend” will pay off for Rogers, CEO promises TORONTO – This summer, Rogers Communications was the first to take the leap into lower wireless prices and modern device financing plans, each with the goal of making things easier and cheaper for both the company and its customers. The new plans, starting at $75/month for unlimited data (albeit slowed after 10GB) sent the wireless market (and the Regulator) into a bit of a tizzy in the summer as all of the other operators were forced to react with new pricing and other competitive offers to keep...
