TORONTO – Astral’s children’s channel Playhouse Disney launched Thursday on Rogers as part of its ‘Digital VIP’ cable package.
Playhouse Disney programming will also be available to Rogers’ subscribers as part of Family On Demand, which launches October 12, and on Rogers On Demand Online. The move is part of a larger content deal between Astral and Rogers announced earlier this month.
“We are thrilled to bring Playhouse Disney to Rogers subscribers on all platforms and to expand our Family Channel linear offering to the on demand and on-line environment,” said Joe Tedesco, VP and GM of Family Channel and Playhouse Disney, in the announcement. “A multiplatform offering is supremely important to kids who want their content where they want and when they want. The ability to offer the premium Disney content and popular Canadian titles that kids want to a broader base of families is important to maintaining Astral’s leadership position in children’s entertainment and indicative of Rogers commitment to providing the best programming possible to their subscribers.”
Playhouse Disney is a commercial-free channel available across Canada in French and English. Committed to offering engaging, educational and development-based programming for younger children, the channel offers exclusive, first-run programs from Disney plus popular Canadian series to create an environment for fun and learning.
