Astral inks content agreement with Rogers for on-line, on demand

TORONTO – Astral and Rogers have finalized a content deal that will see programming from TMN, HBO Canada, Mpix, Family Channel and Playhouse Disney added to the cable co’s TV, on-line and on demand platforms.Under the terms of the new agreement, popular programming like True Blood, Hung and Entourage will now be available to Rogers’ customers with matching cable subscriptions as part of Rogers On Demand Online. In addition, Astral’s Playhouse Disney channel will launch as part of Rogers’ Digital VIP cable package, as well as on RODO and its on demand service. Family Channel, which has until now only...