WildBrain said Thursday it is partnering with ad-supported streaming service Pluto TV to launch the first-ever single-IP Pokemon FAST channel on October 22.
The Pluto TV channel will provide viewers with a curated stream of episodes across 22 seasons of the show.
“FAST presents an ideal opportunity to grow audiences for brands like Pokémon – ones with deep content libraries that are loved by kids and families around the world,” Lara Ilie, WildBrain’s vice president of AVOD and FAST, said in a press release. “We’re thrilled to work with Pluto TV to share Pokémon, along with Strawberry Shortcake and Inspector Gadget, with their community of fans.”
WildBrain signed an agreement with The Pokemon Company International for the rights to sell direct advertising inventory for the Pokemon channels.
“This collaboration not only expands our family-friendly content but also allows parents to introduce their childhood favourites to a new generation,” Kevin Sullivan, Pluto TV’s vice president of content partnerships. “At Pluto TV, we’re dedicated to delivering timeless stories that resonate with audiences of all ages, creating shared experiences for families, and offering television for the kid at heart. By making beloved characters such as this accessible to everyone, anytime, and completely free, we continue to solidify Pluto TV as the go-to destination for the best in entertainment.”
Also launching October 22 on Pluto TV are two new FAST channels, Strawberry Shortcake & Friends and Go Go Gadget!, respectively from WildBrain’s brands Strawberry Shortcake and Inspector Gadget. The channels will also feature other popular brands, including Ripley’s Believe it or Not!, Archie, Sonic the Hedgehog, and Super Mario Brothers.
WildBrain operates FAST channels for more than 20 brands.
