MONTREAL – Videotron’s illico digital TV has passed the one million customer mark in Quebec.
To celebrate the milestone, Videotron will thank its very first digital subscriber with a home theatre system – including a 50” HD TV, Dolby Digital 5.1 receiver and five speakers, an HD PVR, and full Videotron cable television service for a year, a prize worth approximately $4,000.
“There has been a revolution in consumers’ cable needs in the past few years,” said Myrianne Collin, VP of marketing for Videotron’s consumer sector, in the press release. “We need to realize that viewers no longer want to be prisoners of the television schedule, they want to be able to take control and watch what they want when they want, to pause, to rewind and watch it again as many times as they please, to stop and resume play when it suits them. Illico Digital TV delivers this level of flexibility and that is the reason for its popularity.”
