Upfront 2021: Corus is doubling down on linear TV amid streaming wars

By Etan Vlessing TORONTO – As Canadian TV viewers and subscribers continue to pivot to streaming platforms, with ad buys expected to follow, Corus Entertainment on Wednesday doubled down on traditional linear TV. During its virtual upfront presentation, the key annual pitch to marketers for their ad dollars, Corus (with the help of its bath robed CEO, Doug Murphy, which we screen-capped) declared it remains all-in with legacy media, helped with some advanced ad technology, as the industry ports into the future by chasing streaming audiences and dollars. "Simply put, we have the best fall schedule for you in years,"...