Upfront 2021: Bell pitches digital video ads, flexibility

By Etan Vlessing TORONTO – So much for the “business as usual” 2021 upfront. Bell Media, pitching its upcoming fall season linear and digital schedules to media agencies and their marketing clients for long term ad commitments, has had to make sense of digesting and executing on a vastly changed Canadian media landscape now that pandemic lockdowns are lifting. The razzle-dazzle of Bell Media's upfront showcase of new and returning U.S. series like The Masked Singer, Grey's Anatomy and Young Sheldon didn't obscure an increased focus by marketers on committing dollars to connected TV and digital video advertising channels as...