OTT

MuchMusic is back, but not on TV

TORONTO – Bell Media said today it is teaming up with TikTok to relaunch the MuchMusic brand. It will return on July 7 “with a new generation of personalities and creators at the helm,” says the press release. “Teaming up with TikTok for the official relaunch, the reimaged MuchMusic builds on the brand’s legacy for delivering the most relevant youth content, available 24/7 exclusively across TikTok and multiple social media platforms.” Bell Media confirmed nothing will change on the Much linear TV channel – which will remain the home of old movies (True Lies is scheduled for Saturday prime time)...