UPDATE: Cogeco, CHCH, Invidi and Capital Networks in Canadian first: Addressable advertising

MONTREAL and HAMILTON – This is something the entire Canadian TV and advertising industry will watch very closely.Cogeco Cable said Monday it has entered into agreements with Invidi Technologies and Channel Zero to trial the Invidi Advatar addressable targeted advertising system with TV broadcaster CHCH. Advatar lets television advertisers deliver tailored messaging to individual households during a commercial break. This technology uses public domain demographic information to accurately pinpoint consumer needs and interests, enhancing the relevance of advertising commercials to unique viewers, as Cartt.ca has reported previously.Addressable advertising simply put, means more efficiency for everyone. Media buyers can market to specific demographics or...