Dish to launch targeted advertising with Invidi

NEW YORK and ENGLEWOOD, Colo. – The second-largest American satellite TV company, Dish Network, said today it will deliver addressable, targeted national and local television advertising using Invidi Technologies Advatar platform. Many of Dish's advanced receivers support targeted advertising delivery, dynamic commercial insertion, and reporting on broadcast television and national programming networks. The DBS company will be among the first pay-TV providers utilizing Invidi’s technology to sell addressable and targeted advertising according to specific household viewer geographic and demographic and other pre-determined viewer metrics. Cartt.ca has reported on Invidi a number of times. The company has Canadian roots but the...