CTAM Canada: Advanced advertising not advancing just yet

TORONTO - If everyone agrees the deployment of advanced advertising, finely targeted advertising, is a damn good idea that should yield a nice, new burst of revenue, why can’t the industry pull it off? That was the question I had in my head prior to Tuesday morning’s CTAM Canada panel discussion on the topic held in Toronto at the Velma Rogers Graham Theatre. I’ve heard the players who spoke on this topic at other events and have chatted with most of them in person, too, on this topic. Invidi Technologies, which led off the morning with a presentation on what...