Targeted advertising: Everyone wants it, but at what price? In search of a bigger, healthier pie

TORONTO – It was easy on Tuesday afternoon to get everyone to agree that targeted advertising is a better way to spend ad dollars on television. At the Velma Rogers Graham Theatre in Toronto, CTAM Canada hosted a high-level panel session that afternoon featuring Corus Television president Paul Robertson, Zenith Optimedia CEO Sunni Boot, Association of Canadian Advertisers senior vice-president Bob Reaume, Rogers Communications chief strategy officer Mike Lee, and Invidi CEO David Downey. The session was entitled “Delivering Hyper-Targeted TV Advertising” and the executives, very ably moderated by ROBTv’s Michael Vaughan, went back and forth on what, exactly, has...