The TUESDAY INTERVIEW: Can targeted ads triple broadcast revenue? Yes, says Invidi CEO David Downey

TARGETED ADVERTISING, OR hyper-targeted advertising, which is the topic for a CTAM Canada session today in Toronto, is destined to be the prime topic in broadcast, advertising, buying and distribution circles in the coming months.Thanks to a New Jersey company, Invidi, the software which will allow advertisers to much more specifically target TV viewing customers is ready for prime time, in all senses of that term. Want to send the Upper Canada Lager ad to only the top demographic? No problem. And, while you’re at it, send a Sleeman ad during the same 30 seconds to a broader one and...