
TORONTO – TSN and 7-Eleven announced today they have extended their ongoing partnership to include sponsorship of BarDown gaming content.
“The partnership is now live, just in time for the start of a new hockey season, and highlights the innovative world of sports video gaming,” a press release reads.
7-Eleven is the title sponsor of TSN’s daily hockey news show, That’s Hockey, which will now feature a weekly gaming segment “featuring a BarDown personality chatting all things gaming with a TSN Hockey analyst,” the press release says.
Digital Sportscentre will also feature content relevant to the world of sports and gaming.
“All 7-Eleven sponsored content is available on the newly created 7-Eleven BarDown Gaming hub on BarDown.com/Gaming,” according to the press release.
7-Eleven will also sponsor TSN’s YouTube gaming content, which includes BarDownloadable, Quiz and Franchise Mode.
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Photo supplied by TSN.