TORONTO — Thinktv, Canada’s TV marketing and research association, announced today its annual marketing effectiveness event is going online this year.
Scheduled for October 15 from 1 p.m. to 5 p.m. ET, the free webinar will offer marketing insights from a collection of experts in their fields.
Participants include:
- Peter Field along with James Hurman, co-authors of The Creative Effectiveness Ladder
- Jenni Romaniuk, Ehrenberg-Bass Institute international director and lead author of How Brands Grow, Part 2 and Building Distinctive Brand Assets
- Brent Chaters and Josef Hrebik from Accenture Strategy
In addition, thinktv will present a session on “Advanced TV: How marketers can harness the power of data with premium video content to drive advertising effectiveness.”
For more information about the webinar speakers and to register for free, please click here.
