TFO looking to build a certain something

TORONTO - Groupe Média TFO, the government-owned Franco-Ontarian media outlet has given itself a new nickname-- je-ne-sais-quoi télé—the "je ne sais quoi" referring to that indefinable something that the French language and Francophone culture bring to TFO's content and programming. The goal of this campaign, says Gisèle Chrétien, chair of Groupe Média TFO's board of directors, is to make sure that French-speaking Ontarians realize the full scope of TFO's offerings. As she explains, "The TFO team has worked very hard to develop content that will please all of our audiences, at home and in the classroom, from pre-schoolers to music...