Radio / Television News

Steele Auto Group joins SiriusXM Canada’s pre-owned vehicle program


TORONTO – SiriusXM Canada announced Thursday that Halifax-based Steele Auto Group has joined its pre-owned vehicle program.

The program helps participating dealerships market pre-owned inventory by offering a complimentary three-month SiriusXM subscription with any purchase of a pre-owned vehicle equipped with satellite radio. Steele Auto Group operates 14 dealerships in Atlantic Canada.

“We are very pleased to welcome Steele Auto Group to SiriusXM’s pre-owned vehicle program,” said SiriusXM Canada’s vice-president of OEM James Byun in a statement. "The program helps dealerships add value to pre-owned vehicles and gives more drivers the opportunity to experience SiriusXM's incredible content and programming."

SiriusXM Canada launched its in-dealership pre-owned vehicle program earlier this year. The company estimates that by the end of fiscal 2013, there will be more than four million satellite radio equipped vehicles across Canada.

www.siriusxm.ca