CALGARY – Shaw Communications has added top-ranked Canadian golfer David Hearn to its roster of brand ambassadors, and agreed to multi-year contract extensions with fellow Canadians and PGA Tour stars Graham DeLaet and Adam Hadwin.
With this sponsorship, Hearn (pictured), DeLaet, and Hadwin will wear the Shaw logo on their golf apparel on this year’s PGA Tour, beginning with the Sony Open in Hawaii from January 11-17, 2016.
Shaw's renewed commitments to DeLaet and Hadwin also include significant donations to the players' charitable causes in Saskatchewan and British Columbia, respectively.
"Shaw's golf sponsorship portfolio has provided us with a powerful branding platform to expand our profile across Canada, generate new business, and give back to the communities we serve in meaningful ways," said Shaw’s VP external affairs Chethan Lakshman, in the news release. "Adding David to the team strengthens our player roster and gives us more opportunities to connect with our customers and viewers through engaging golf content. We are proud to have such high-level athletes as part of the extended Shaw family, and we are looking forward to watching David, Graham and Adam as they represent Shaw on the PGA Tour this year."
Photo of David Hearn courtesy of Shaw Communications.
