The Field of Dreams business philosophy
By Mark Goldberg
IF YOU BUILD IT he will come.
Often misquoted as “If you build it, they will come”, the mantra from “Field of Dreams” has become a metaphor driving many business plans.
Unfortunately, reality shows that if you build it, whatever “it” may be, you improve the chances for them, whoever “them” may be, to come.
The Field of Dreams business case philosophy has been a driving force behind many government broadband programs. Just get broadband built, people will sign up. Build broadband pipes into this community and knowledge-based workers will work from home. Build municipal…
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