Magnify Digital, OCAD University, Telus Fund partner on qualitative audience data project

TORONTO and VANCOUVER – Magnify Digital, OCAD University, and Telus Fund announced today they have partnered to launch a qualitative audience data project titled Understanding and Magnifying the Impacts of Cultural Content. The 12-month project led by Dr. Sara Diamond and Dr. Chris Kim, involves researching and developing tools “for measuring how screen media content impacts audiences,” a press release explains. This will provide “a deeper understanding of the success of a media project, its critical reception, and its impacts on audiences.” The specific objectives of the project are to “create benchmarks and a scoring system for festival invitations, awards...