TORONTO – CTAM Canada is moving its Broadcaster Forum to a larger venue to accommodate larger than expected registration demands by members.
Scheduled for November 20 from 12:30 PM – 5:00 PM, the event will now take place in the Frontenac Room at the Westin Harbour Castle, just down the road from its previous location at Corus Quay in Toronto. CTAM will re-open registration for the event later this week.
The afternoon will consist of three panels, two of which will be moderated by Cartt.ca editor and publisher Greg O’Brien. Senior executives from major broadcasting…
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CALGARY – It’s been a year since Shaw Communications launched its new look and hitched its marketing wagon to Bit, Bud and the Bot World.
According to the company, after more than 175 Bot-branded commercials, the new Shaw creations have increased the company’s image. “Shaw’s average brand likeability has increased by 25%, with the brand’s ‘don’t like’ score dropping by 33% since launch,” says the company’s note to the media released Monday.
As well, on the social media side, Shaw has seen a 217% increase in Facebook fans, 39% increase in Twitter followers and 521% increase in YouTube…
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GATINEAU – Corus Entertainment was on the hot seat today, defending its proposed $400 million purchase of specialty services Teletoon, Historia and Series+ in front of the CRTC. The company is buying the assets from Bell Media as part of the latter’s requirement to divest assets resulting from its purchase of Astral.
“We are here today to convince you that we are not only the best possible home for these assets but that our acquisition of these services is in the public interest. Allowing Corus to continue to grow will translate into more spending on Canadian programming and healthy competition…
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GATINEAU – Corus Entertainment will face the CRTC today in the last stage of its quest to purchase a number of media assets being sold by Bell Media.
In March, Corus agreed to purchase French specialty channels Historia and Series+, three Ottawa radio stations and the half of Teletoon it didn’t own in a $400 million deal which is part of the divestitures required as conditions of the Bell Media purchase of Astral Media. While Corus already held 50% of Teletoon/Télétoon (as well as Teletoon Retro in English and French, and the Cartoon Network)…
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TORONTO – Rogers Media has named Brad Kubota as vice president, Western Canada media sales and client solutions, effective December 2nd.
In this newly-created role, Kubota will oversee the Rogers Media sales and client solutions team in Western Canada, leading the creation and execution of innovative sales solutions on behalf of the company’s advertising partners. Based in Vancouver, Kubota will drive revenue targets by working with leaders across Rogers Media to develop a market-leading sales vision and growth strategy, the company said Monday.
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TORONTO – Shaw Media wants to help its viewers enjoy a good night’s sleep.
The company launched three new on-demand channels this week via its Global Go video app and Global's video on demand portal featuring program combining soothing music and images. The channels, in association with Febreze, illustrate the three new scents from the Febreze Sleep Serenity Collection – 'Moonlit Lavender', 'Warm Milk & Honey' and 'Quiet Jasmine'. Each scent is designed for use in the bedroom.
Shaw Media produced three 15 second promotional spots that are currently airing between 10:00 PM and 2:00 AM, a time frame identified when most…
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OTTAWA – The CRTC has turned down a request from Rogers Communications to shift its licenses for its cable business, on-demand business and Sportsnet service to Mountain Cablevision as part of a corporate reorganization.
Rogers acquired Hamilton Ontario-based Mountain Cablevision from Shaw earlier this year. In an application to the CRTC, Rogers requested the issuance of broadcasting licences to Mountain under the same terms and conditions as those in effect under the current licences and authorization for Rogers Communications Partnership (RCP) to continue operating its broadcasting distribution, video-on-demand, and pay-per-view undertakings. Rogers explained its request was for…
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TORONTO – Al Jazeera English launched on SaskTel this week, making it available to over 97,000 SaskTel maxTV subscribers through channel 58.
The international news channel, which launched in Canada in 2010, is now available through Telus, Bell TV, Rogers, Cogeco, Shaw Cable, Videotron, MTS Allstream and CCSA member cable systems. Al Jazeera already reaches more than 250 million homes in over 130 countries around the world.
“Subscribers to SaskTel maxTV service now have access to Al Jazeera English’s comprehensive offering of news, documentaries and programmes from over seventy bureaus worldwide,” said Kimeran Daley, head…
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TORONTO – Shaw Media is set to honour Remembrance Day with programming paying tribute to the men and women who have served and continue to serve Canada during times of war, armed conflict and peace.
From Friday, November 8 through Monday, November 11, History's schedule will feature Canadian produced-programming including the documentaries 28 Heroes, marking the 60th anniversary of the end of the Korean War; Sector Sarajevo, which explores what it means to be a peacekeeper in a conflict zone; and War Story, which premiered last year and returns with eight new episodes. The Days of…
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TORONTO – Just in time for Halloween, Corus-owned children’s publisher Kids Can Press has kicked off a marketing campaign in support of the latest book from its best-selling Scaredy Squirrel series.
The campaign is centred around a one-minute Public Service Announcement (PSA) starring Scaredy Squirrel, the notoriously cautious children’s book character, where he offers safety tips for trick-or-treating based on the just-released book Scaredy Squirrel Prepares for Halloween.
Together with Montreal author-illustrator Mélanie Watt, Kids Can Press worked with an animator from Nelvana and audio and post-production specialists at Corus to bring Scaredy to…
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