OAB 2014: No rest for radio in battle with “shiny, new toy”, say industry execs

By Linda Stuart

TORONTO - The radio industry, electronic media’s elder statesman, is not in trouble and the sky is not falling, but radio broadcasters need to do a better job at promoting their advertising success stories to keep marketers from becoming too distracted by the “shiny, new toy” (a.k.a. digital audio streaming services).That was the rallying call delivered by Erica Farber, president and CEO of the U.S.-based Radio Advertising Bureau, during an industry executive town hall session at the Ontario Association of Broadcasters’ Connection 2014 conference, held Thursday in Toronto. “Success stories work,” she said. “We do not do a good job...