TORONTO – It was easy on Tuesday afternoon to get everyone to agree that targeted advertising is a better way to spend ad dollars on television.
At the Velma Rogers Graham Theatre in Toronto, CTAM Canada hosted a high-level panel session that afternoon featuring Corus Television president Paul Robertson, Zenith Optimedia CEO Sunni Boot, Association of Canadian Advertisers senior vice-president Bob Reaume, Rogers Communications chief strategy officer Mike Lee, and Invidi CEO David Downey.
The session was entitled “Delivering Hyper-Targeted TV Advertising” and the executives, very ably moderated by ROBTv’s Michael Vaughan, went back and forth on what, exactly,…
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TORONTO – Think Broadband Solutions was officially launched this week by Tri-Vision Electronics.
The new, wholly-owned subsidiary “will focus on new telecom and wireless business opportunities and to complement Tri-Vision Electronics Inc.,” says the company.
Think will provide in-country equipment sales and supply, logistical support, niche product research, design and development, in-house and offshore manufacturing capabilities and equipment test, repair and refurbishment. Progress is well underway to represent major brand names in Canada, says the press release.
In fact, the company announced yesterday that it will offer Andrew Corporation subscriber access cable products including CATV coaxial cable and connectors for…
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HALIFAX – EastLink and its employees helped raise $4,000 for the Sébastien Savage fund during the broadcast of a fundraising game played in honour of the injured Moncton Aigles Bleus hockey player.
He was left paralyzed in his upper and lower extremities after an accident during a game on October 22.
EastLink’s pledge line allowed viewer’s to participate by calling and providing a donation to this important fundraising event. EastLink received callers from viewer’s throughout the Maritimes and from across Canada who learned of the telethon and wanted to donate to Savage. Phone lines were open from 7 to…
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TORONTO – Sales and programming experience are featured prominently among XM Canada’s new senior management.
"XM Canada has assembled a talented and diverse team to bring XM Satellite Radio to Canadians," said Stephen Tapp, XM Canada president and COO. "The XM Canada team has an incredible depth of management experience and they are all proven leaders in their respective areas.”
Michael Washinushi, chief financial officer, Stewart Lyons – executive vice-president, and Ross Davies, v-p programming, have been with XM for months already.
The newer-comers are Colin Bettam, senior vice-president of marketing and sales. Bettam has more than 15 years…
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TORONTO – An all-encompassing on-line news web site, customized to meet the growing news needs of viewers in the Greater Toronto Area market, CTV today launched www.toronto.ctv.ca.
“The site is an on-line extension of CTV News, Toronto’s No. 1 newscast, and features daily top stories (available in streaming video), instant updates and news features including local traffic and weather – all available 24/7,” reads the press release.
Beginning immediately, viewers can visit www.toronto.ctv.ca to watch the top stories featured during the local CTV News newscasts at 12 Noon, 6 p.m. and 11:30 p.m., and for instant updates…
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OTTAWA – A-Channel Ottawa this week tabbed Rogers Television host Arash Madani as its new sports anchor.
For the past two years, Madani (left, from the Rogers Television web site) has been the Ottawa Renegade’s director of media and communications and the host of Renegades Vibe on Rogers.
A native of Truro, Nova Scotia, Madani began his career writing for the Daily News before moving to Lennoxville, Quebec. Madani has also served as a sports reporter for the Sherbrooke Record, McGill University and The Team 990 in Montreal.
“After working so closely with the Ottawa Renegades…
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TORONTO – Wendy Duff is the new assistant program director of Rogers Broadcasting’s CHFI.
Duff started her career at CKLW, followed by 20 years in the CHUM organization including 1050 CHUM as the music assistant. She then went to Windsor as the music director of CKLW FM and CKWW AM, and was later promoted to APD of four stations and finally to program director of 93.9 FM.
Duff will begin on November 21st as the APD for CHFI and will take over as the interim PD during Julie Adam’s maternity leave, which will begin sometime in February.
Also at…
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HALIFAX – EastLink Television pre-empted its Wednesday evening broadcast schedule to carry a fundraising game played in honour of Sébastien Savage. The Moncton Aigles Bleus hockey player was left paralyzed in his upper and lower extremities after an accident during a game on October 22.
The game between the Saint Mary’s Huskies and Moncton Aigles Bleus was played at the Halifax Forum and aired on EastLink Television at 7 p.m. this evening.
All proceeds from ticket sales are going to Savage and his family. The Saint Mary’s Huskies were originally scheduled to play the team on October 26 but delayed…
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EMERYVILLE, Calif. – MobiTV, Inc. Monday announced the strategic hire of longtime music industry executive Nancy Levin as its executive producer of Music Television.
MobiTV is the enabling technology behind the mobile video service currently in the market from Telus Mobility, Bell Mobility and Rogers Wireless.
“Levin’s talents will be instrumental in building momentum in music content and music industry related media available through MobiTV’s global service,” says the MobiTV release.
Levin brings over 15 years of experience in senior management roles at several major record labels — including Warner Bros., Priority/EMI and MCI/Universal/Vivendi. Levin was most recently president…
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MARKHAM – Cable and telecommunications supplier Cygnal Technologies today announced that former Rogers Cable CEO Jos Wintermans has been hired as president and CEO, and as a director of the company
He starts Tuesday.
Gerald Hurlow, who took over as Cygnal’s CEO in August, 2004, when the company fired former CEO Kieron Dowling, will remain as Cygnal’s chairman.
Back in August 2004, Hurlow’s goals were to ensure “that the streamlining of the Network Operations business is completed on a timely basis and improvements in executional capability are accelerated," he said in a statement at the time.
"The time is…
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