Rogers, Yellow Pages, Call Genie test enhanced 411

CALGARY – Rogers Cable and Yellow Pages Group are part of a pilot project with Calgary company Call Genie to test a voice-activated, business search feature available through the 411 directory assistance service offered by Rogers Home Phone. In the test, Rogers’ wireline callers are given the option to find a business listing using the interactive Yellow Pages directory automated process. The majority of 411 callers use directory assistance to search for business listings. Most of those callers have a specific business name in mind, but may also be interested in other business listings within a particular geographic area. Call...