MONTREAL – Rogers has thrown its sponsorship weight behind Quebec-based Cirque du Soleil, becoming the official wireless services provider of the group’s 2010-2011 Canadian tour.
“This is a partnership between two leading innovators in the Canadian market dedicated to enhancing consumer experiences”, said Rob Bruce, Rogers’ president of communications, in the announcement. “We are delighted to accompany Cirque du Soleil on their 2010-2011 Canadian tour and we look forward to providing them with the most innovative wireless solutions available.”
Rogers said that it intends to leverage the partnership by organizing several exclusive events for its customers, and in fact is hosting an exclusive showing of…
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OTTAWA – The Outdoor Life Network can add comedy and cartoons to its programming schedule, but still can’t include “stick and ball” sports.
In a decision on Friday, the CRTC approved Rogers’ request that it add categories 7(b) Ongoing comedy series (sitcoms), 7(e) Animated television programs and films, and 7(f) Programs of comedy sketches, improvisation, unscripted works, and stand-up comedy to the list of program categories that may be broadcast by the service. It also okayed an increase the amount of programming that may be drawn from category 7 Drama and comedy, as a whole from 5% of the…
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TORONTO – Many of the details of the new low-cost Rogers Communications wireless brand, Chatr, were seemingly leaked this week.
Mobile blog Mobile Syrup is featuring several very real-looking slides and pricing data sent to them by someone who attended a training session on Toronto. It’s said the new brand launch is imminent.
Click here for a look at the new brand which takes dead aim at the likes of newcomers Wind Mobile, Public Mobile and Mobilicity.
With Rogers’ strong network – and huge marketing capability – Chatr could be positioned as a loss leader brand under the big red umbrella…
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TORONTO – Rogers’ sportsnet.ca is the title sponsor of the premier bicycle race known as the 2010 Queen’s Park Grand Prix.
The event, scheduled for September 19, 2010, aims to attract top professional and amateur teams from Canada and the U.S. The sportsnet.ca Queen’s Park Grand Prix will feature three distinct races on the roads circling Queen’s Park in Toronto: the first race will be a 45 minute Master’s Open Race for amateur men, followed by a 60 km Women’s Elite Race, and the 85 km Men’s Pro Am Race, featuring world class cyclists by invitation only.
"We are proud to be…
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VANCOUVER – The NHL’s Vancouver Canucks will play at the Rogers Arena starting this Fall.
Rogers Communications signed a ten year deal with Canucks Sports & Entertainment Tuesday, becoming the first sponsor in the team’s 40-year history to have both the arena naming and telecommunications sponsorship rights. Financial terms of the agreement were not made public.
"This is an important strategic alliance and we’re thrilled to partner with an outstanding organization like the Canucks," said Rogers’ president and CEO Nadir Mohamed, in a statement. "B.C. is a critical market for Rogers and this announcement further enhances our investment in the province…
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TORONTO – Set to “focus on the growing unlimited talk and text category,” Rogers Communications confirmed the impending launch of a new wireless brand, Chatr.
The new division is “the first in the category to offer unlimited talk and text to customers with the reach and reliability of a proven network,” reads the press release.
The news was officially broken last week by The Boy Genius report, as we noted here, and was followed up by a Scotia Capital report analyzing such a move for the communications giant this week.
"We’ve been watching this niche but growing category closely and it’s…
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TORONTO – Rogers Media has added Prom Queen: The Homecoming to its Shorts in the City programming initiative, which now includes free iPad and iPhone applications.
Premiering July 5th, the newest installment in the Prom Queen series features 22 episodes which will be released over the coming weeks at Citytv.com, Flare.com and Louloumagazine.com. The series will also be featured on the Shorts in City iPad app, though on the iPhone app, the series is exclusively available to Rogers and Fido customers. Prom Queen is produced by Vuguru, Michael Eisner’s new media studio in which Rogers is an investor.
"Prom Queen 3 is filled…
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TORONTO – Rogers Communications is preparing for the launch of another new wireless brand this fall, say several reports.
The story was originally broken by the Boy Genius Report late last week and cbcnews.ca added a story here. Others have since done reports, too.
The new brand is said to be aimed at wireless newcomers such as Wind, Mobilicity, Public Mobile and Videotron and will add an additional option for consumers in the low-cost segment of the market. Ostensibly, it will be even lower-priced than Rogers’ Fido – and will put pressure on Bell’s Virgin brand as well as…
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TORONTO – Canadians audiences can’t get enough of the extensive coverage of the 2010 FIFA World Cup, it seems.
With CBC recording impressive audience figures for its television coverage, Rogers said that Canadians across the country are also turning to their laptops, home computers and mobile devices to catch the games.
Registration for its web-based TV service Rogers On Demand Online (RODO) has risen by more than 60% since the start of the World Cup, and thousands of fans have downloaded the Rogers On Demand Mobile app to catch the action on their smart phones – iPhone customers are apparently leading…
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TORONTO and CALGARY – It’s been a busy week for Canada’s radio industry.
After buying up BOB-FM (CHST-FM) earlier this week, Rogers Broadcasting also acquired Edmonton’s BOUNCE (CHBN-FM) from CTV’s CHUM Radio and Milestone Media Broadcasting.
"Rogers has been active in the Edmonton radio market for four years and we’re keen to expand our local presence," said Rogers radio CEO Paul Ski, in the announcement. "The acquisition of BOUNCE will strengthen Rogers’ position in this important young adult demographic and will allow us the opportunity to offer a more enhanced service to both our listeners and our advertisers."
Hit music station…
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