Lack of standardized video format hurting North American TV Everywhere rollout

ATLANTA – Although early consumer demand for TV Everywhere services seems promising, the lack of technical standards and the difficulties of encoding programs for multiple video platforms may trip up the multi-screen video drive, according to a group of industry experts.Speaking on a multi-platform TV panel at a Light Reading conference in Atlanta late last month, the experts said they worry that the explosive growth of different video platforms, devices, and formats could make it nearly impossible for content and service providers to keep up. They also worry that, without common tech standards and specs, programmers will have to customize...