THIS MONTH, CARTT.CA INVESTIGATES is analyzing the myriad changes underway in television advertising. Two weeks ago, we found the appetite for new ways to reach consumers via the TV platform is growing rapidly. Last week we dove into the progress addressable ads are making (or not).
This week we look at interactive, mobile and an ol’ standby and find that while new technology is changing consumer habits, neat content integration and other tech is ready to capitalize on it.
THE IDEA BEHIND INTERACTIVE television advertisements is that interactive options will not only improve…
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OTTAWA – The CRTC has ordered the country’s telcos to pay over $215,000 to the Public Interest Advocacy Centre (PIAC) in order to cover its costs during the obligation to serve hearing last fall.
The consumer group asked the Commission that it be reimbursed for legal fees, consultant fees, expert witness fees, disbursement fees and tax while representing the organizations Canada Without Poverty, Option consommateurs, and Rural Dignity of Canada, an amount that it said totaled $216,795.66.
On Monday, the CRTC agreed that PIAC should be paid $215,276.46, and that the amount should be divided up among all telecommunications service providers…
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TORONTO – The future of TV in the digital age will be debated by senior representatives from Telus, Rogers, Corus, the Canadian Media Production Association, Google TV and Boxee at this year’s Banff World Media Festival.
Moderated by Michael Hennessey, chair of the Festival’s Foundation in addition to SVP regulatory and government affairs at Telus, the panel will discuss what role traditional television infrastructure and new digital technologies will play in the living room of the future, as well as what is at stake for the Canadian and international media ecosystem in these changes.
Panel participants will include David Purdy, vice-president…
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CALGARY – According to almost 1,000 Calgarians who took the “Mobilicity Network Challenge” over the last two weeks, administered by the company, most found the new network as good as or better than what they hear on the networks of the likes of Telus, Rogers or Bell.
“In fact, 41% of participants in the western city could not tell a difference between the Mobilicity network and a Big Three carrier network. And, of those who said they could tell a difference, 78% preferred the call made on the Mobilicity device,” says a Mobilicity press release.
"The fact that over 40% of…
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TORONTO – Rogers today launched Small Business Specialist, a Canada-wide business assistance initiative that gives small business owners direct access to in-store, trained specialists who can advise them on business solutions needs.
The vast majority of small business owners (86%) say reliable communications technology support is "essential" in allowing them to focus on their core business, according to a new Ipsos Reid poll conducted on behalf of Rogers.
"Our small business customers have told us they want to conduct business locally with a partner who understands their unique needs," says John Boynton, executive vice president and chief marketing officer, Rogers. "With…
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TORONTO – RTNDA Canada, The Association of Electronic Journalists, has named its Atlantic region award winners honouring the best programs, stations and newsgathering organizations in both radio and television.
The annual awards will be presented in Halifax on June 23, 2011.
The Television winners are:
Use of New Media Award• CBC Newfoundland/Labrador for Hurricane Igor
Trina McQueen Award – News Information Program• CTV Atlantic for Live at 5
Charlie Edwards Award – Spot News• CTV Atlantic for Hostage Drama
Ron Laidlaw Award – Continuing Coverage• CBC Newfoundland/Labrador for Hurricane Igor
Dave Rogers Award – Short Feature• CTV…
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OTTAWA – Canadian television audiences could soon be enjoying two more ethnic services.
The CRTC said Wednesday that it has approved an application by Ethnic Channels Group Ltd. for a broadcasting licence to operate Greek TV, a national, general interest third-language ethnic Category 2 specialty channel devoted to the Greek-speaking communities in Canada.
The Commission also issued a call for comments on the addition of RAINews to the lists of eligible satellite services for distribution on a digital basis after receiving a request from Rogers in March. Rogers’ application describes RAINews as the all-news broadcasting service of Italy’s…
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TORONTO – In an effort to beef up its customer service, discount wireless provider Fido will now offer customers the option to speak immediately to a live customer service representative in English, French, Cantonese or Mandarin.
The Rogers-owned company said Tuesday that its new service, called Fido Answers, will help to increase quick customer care resolutions by significantly reducing the average call waiting times and reducing the transfers between service reps. Customers will still have the option of choosing Fido’s self-serve menu.
“At Fido, we take our responsibility of providing customer service seriously and understand that each customer has individual needs and preferences…
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TORONTO – RTNDA Canada – The Association of Electronic Journalists awarded its president’s fellowship to Cristina Tenaglia at its central region conference in Kitchener-Waterloo this past weekend.
The fellowship of up to $3,000 is offered to a working electronic journalist annually to attend a seminar at the Poynter Institute in St. Petersburg, Florida. Tenaglia, a graduate of Ryerson University who has worked with Rogers TV and now CHCH Hamilton, said she plans to attend the TV power reporting session.
"Cristina Tenaglia was one of many excellent applicants for the President’s Fellowship," said RTNDA Canada president Andy LeBlanc, in the announcement. "Cristina…
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TORONTO – Rogers Media launched iVillage.ca on Monday, providing Canadian women with an on-line destination for engaging content and community.
iVillage.ca will feature original content alongside top features from iVillage.com, plus stories from other Rogers brands such as Chatelaine, CityLine and sweetspot.ca. Its slate of experts and contributors will include Canadian mommy blogger Catherine Connors (Her Bad Mother), Home Heist’s Cheryl Torrenueva, and Lianne Phillipson-Webb, author of SproutRite, who will dish out weekly nutrition advice for the family. The community-driven site will also connect women to discussion boards featuring topics important to Canadian women.
"Rogers Media is thrilled to launch iVillage.ca in partnership…
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