TORONTO – In an effort to promote its after-hours wireless plan, Fido has kicked off a national contest that will benefit the St. John Ambulance therapy dog program.
The Rogers-owned discount wireless provider will be visiting 15 Canadian cities – including Toronto, Vancouver, Ottawa, and Montreal, after 5 pm on Thursday, Friday and Saturday nights in March and April as part of the ‘Good Deeds After Work’ contest (check its Facebook page for other locations).
Participants in Toronto, Montreal or Vancouver can enter the contest by sending the word ‘Fido’ in a SMS message to the advertised phone number or by…
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ACTON, MA – Rogers Communications has begun using a system from SeaChange to dynamically insert advertisements into its on-demand program streams during mid-roll breaks.
The American software company said Tuesday that dynamic mid-roll insertion of ads and pre-roll insertion of content promotions, triggered by SCTE 130 cues, began last month. Dynamic insertion will be implemented across Rogers’ cable markets later this year.
As one of the systems integrators supporting Rogers, SeaChange added its advertising decision manager to Rogers’ multi-vendor environment, which is based on SeaChange’s open video back office and video servers. The open advertising decision manager brokers ad placement requests…
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TORONTO – Despite how the rules to be applied to the auction of 700 MHz wireless spectrum have yet to be announced, one telecom industry analyst believes (taking all variables into account) the federal government can expect to earn about $3.5 billion when that auction finally does take place.
In a note to clients last week, Scotia Capital analyst Jeff Fan took into account potential changes to foreign investment rules, the possibility of a cap on the amount of spectrum to be purchased by any one company and the potential for certain blocks of spectrum Continue Reading
TORONTO – Rogers-owned easy-listening pop music station CHFI-FM held on to top spot in the Toronto radio market with a 15.8% share, according to the Winter 2012 portable people meter (PPM) report released by BBM Canada.
For the 13 week period from for November 28, 2011 through February 26, 2012, Toronto’s second spot went to CBC Radio One (CBLA-FM) with an 11% share. Bell Media’s CHUM-FM rounded out the market’s top three stations with a 9.8% share.
Soft rock station CHQM-FM, also owned by Bell Media, ranked first in Vancouver with a 12.4% share, followed by CBC Radio One (CBU) with…
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TORONTO – Sportsnet is offering Toronto Maple Leaf fans another way to keep up with the team with the debut of a new app known as the ‘Sportsnet – Live Maple Leafs Games’ app.
Starting March 11, the app will allow Rogers customers to catch live streamed Sportsnet and Leafs TV coverage of nine regular-season Leafs games this year on their iPhone, iPad and Android smartphones.
To watch all live nine games on their mobile device, Rogers television customers must subscribe to Sportsnet and/or Leafs TV and be registered with Rogers Anyplace TV. The app is available to Rogers wireless and Fido…
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GATINEAU – There was little love for the CRTC when, on the day before St. Valentine’s Day, Videotron filed its appeal of the wholesale Internet billing decision (more popularly known as the usage-based-billing issue). However, the Quebec cableco wasn’t the only provider to let its feelings be known regarding the matter, other network owners as well as the independent ISPs have taken the Commission to task over the appropriate rates for wholesale network access and use.
The issue that never seems to go away is not focused on the capacity-based billing framework, which most agree is a good idea, but…
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OTTAWA – Terrestrial pay-per-view service Viewer’s Choice is going national.
The service was granted permission from the CRTC Tuesday to amend its broadcasting licence from a regional service, serving Ontario, Quebec and the Atlantic provinces, to a national nature of service.
Viewers Choice is owned by Viewers Choice Canada Inc., which is majority owned by Astral Media with minority partners CTV and Rogers Media. Its programming includes movies, concerts, adult content and live sporting events such as boxing, wrestling, mixed marshal arts and special events like The World Series of Poker.
www.crtc.gc.ca
www.viewerschoice.ca
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EXTON, PA – Arris’ Christopher Skarica has been named as the 2012 recipient of the SCTE Canadian Engineering Professional of the Year Award.
The annual award honors an engineering professional who resides in Canada, who is an SCTE member, and who has displayed outstanding technical achievements and contributions to the advancement of the cable telecommunications industry.
Skarica, who is account vice-president, strategic sales, Canada, will be presented with the award at SCTE Canadian Summit 2012 in Toronto during the event’s luncheon on March 27. Cartt.ca is the media partner for the event.
A 23-year industry veteran, Skarica has held various engineering and…
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TORONTO – Rogers Digital Media is the exclusive Canadian online advertising representative for brands Time.com, InStyle.com, RealSimple.com, CookingLight.com, and MyRecipes.com.
The partnership with parent Time Inc. gives Rogers Digital Media a leg-up with Canadian advertisers looking to align with its women and news and business channels, according to the announcement. Time Inc., a division of Time Warner, is one of the largest branded media companies in the world with magazines reaching more than 110 million Americans each month, and websites that attract nearly 50 million unique visitors each month.
InStyle.com is billed as the ultimate destination for celebrity style, trends and service that…
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OTTAWA – The CRTC has received 22 applications for the coveted 88.1 FM slot in Toronto which vary from a $12 million CanCon promise from Newcap, to an all-business news station from Channel Zero, to a student-supported bid by Ryerson University to reclaim the frequency it lost last year when The school’s CKLN Radio was stripped of its licence.
CKLN Radio Inc had been broadcasting its community-based campus radio station at Ryerson University for 27 years until its licence was revoked in January, 2011 after it repeatedly failed to comply with federal broadcasting regulations over a number of years. But…
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