Rogers taps SeaChange for mid-roll VOD ad insertion

ACTON, MA – Rogers Communications has begun using a system from SeaChange to dynamically insert advertisements into its on-demand program streams during mid-roll breaks. The American software company said Tuesday that dynamic mid-roll insertion of ads and pre-roll insertion of content promotions, triggered by SCTE 130 cues, began last month. Dynamic insertion will be implemented across Rogers’ cable markets later this year. As one of the systems integrators supporting Rogers, SeaChange added its advertising decision manager to Rogers’ multi-vendor environment, which is based on SeaChange’s open video back office and video servers. The open advertising decision manager brokers ad placement...