TORONTO – A final reminder from CTAM Canada that registration is closing Friday May 10 for its 2013 Strategic Marketing Course taking place May 29-30.
The two-day executive strategic marketing program is an opportunity to join executives from a number of companies, including Astral, Bell Media, Blue Ant Media, Cogeco, Corus, Rogers, Shaw, Shaw Media, Stingray Digital, TVO and more. Space for the two-day event is limited to 50 participants and are being offered on a first-come, first-served basis.
Led by Harvard Business School Professors Bharat Anand and Rajiv Lal, this year’s program…
Continue Reading
MONTREAL – Bell Canada and Astral Media executives attempted a bit more of a conciliatory approach in presenting its new, sharper, different, application to the CRTC which seeks permission to bring the two companies together under changed conditions compared to last time; but the questions from the panel of commissioners were equally as tough as the first go-around in September 2012.
(The details of the deal – already approved by the Competition Bureau, can be found here – and the company’s opening presentation unveiled nothing new, as demanded by the CRTC. So, the real story was…
Continue Reading
TORONTO – Rogers Media announced today the appointment of Michka Mancini as vice-president of digital sales.
Following the recent announcement of Rogers Media’s streamlined and client-focused sales model, Mancini will be the single point of contact and agency lead for one of Rogers Media’s five agency groups.
Prior to joining Rogers Media, Mancini was most recently with the CBC where she was instrumental in forming strategy and driving revenue, said the Rogers announcement.
Continue Reading
TORONTO – Rogers Media has appointed four of its sales executives to serve as primary contacts with advertising clients in each of its business divisions.
Last week, the company announced a reorganization of its sales service model to deliver what it calls a more “integrated and holistic” sales approach to clients through a dedicated contact person, each of whom will serve as agency team lead and work with a dedicated sales team.
The four appointed agency leads are:
* Mitch Dent, executive vice-President, Rogers TV sales
* Brandon Kirk, vice-president, sales, publishing
Continue Reading
TORONTO – Rogers Communications took another step closer to becoming a bank on Friday when it announced the Minister of Finance has issued Letters Patent, incorporating Rogers Bank, an initiative primarily focused on credit card services. Rogers made the application in September 2011.
"Today's announcement is a significant milestone in our plan to issue a credit card," said David Robinson, vice-president, emerging business, Rogers. "The Rogers credit card program represents a new growth opportunity while giving customers an opportunity to accumulate value in a future Rogers loyalty program."
That said, we wouldn’t expect a lot of actual cards to be issued…
Continue Reading
OTTAWA – In its updated three-year plan released today, the CRTC said it will give top priority to projects such as revamping its tangible benefits policy, developing a national broadband performance testing program, and creating a new mandatory code for wireless providers.
Those initiatives are among a number of goals that the Commission has outlined for completion during 2013-16 under three key pillars it has identified as “connect,” “create” and “protect.”
The Commission's activities under the "Create" pillar ensure that Canadians have access to compelling creative content, from diverse sources, on a variety of…
Continue Reading
TORONTO – Canada’s biggest broadcasters still haven’t found a way to make their digital ventures pay off in this on-demand world, and continue to rely on their linear television channels to drive the bottom line.
Speaking Tuesday evening at a Canadian Women In Communications-sponsored panel entitled ‘Perspective on the Broadcast Landscape Revolution’, Christina Litz, vice president of digital content and engagement for Corus Entertainment, said that her department’s mandate is to leverage social media specifically to drive live tuning to the company’s women and children-focused television channels.
“And we don’t see that going away any time soon”, she said, adding that…
Continue Reading
COURTENAY, B.C. – Vista radio co-founder, president and CEO Margot Micallef has resigned from the company, employees were told earlier this week. Former Rogers Radio president Gary Miles, a member of the Vista board of directors, will act as interim CEO until a permanent successor is found.
“I have worn many hats since founding Vista, including chair of the board, CEO, president and Board Member,” Micallef said in her resignation letter, which has caught many in the industry by surprise. “In my capacity as president and CEO, I have taken Vista as far as I can and now believe it…
Continue Reading
TORONTO – Astral Media announced the launch today of its Disney Junior HD channel on Rogers (channel 479) and EastLink (channel 748).
The company says the new English-language channel is available free of charge to eligible customers who already subscribe to Disney Junior SD. Disney Junior HD will be available through other service providers which be announced in the coming weeks.
“Today’s launch completes the Astral Kids’ portfolio of HD offerings and enhances the quality programming families have come to expect from Disney Junior,” said Joe Tedesco, Astral Kids senior vice-president and general manager, in…
Continue Reading
TORONTO – Rogers Media today cleared the final hurdle in its bid to acquire Score Media after receiving regulatory approval from the CRTC.
With today’s approval, Rogers Media can now start to integrate and rebrand the channel, which has been in trust since October 19, 2012, under the Sportsnet umbrella. Rogers’ acquisition of Score Media cost $167 million, and includes The Score, Canada’s third largest specialty sports channel with 6.6 million television subscribers, closed captioning service Voice to Visual Inc., and mixed martial arts program The Score Fighting Series. The rebranded channel will be unveiled…
Continue Reading
