CWC: Linear TV is still primetime for broadcasters

By Lesley Hunter

TORONTO – Canada’s biggest broadcasters still haven’t found a way to make their digital ventures pay off in this on-demand world, and continue to rely on their linear television channels to drive the bottom line. Speaking Tuesday evening at a Canadian Women In Communications-sponsored panel entitled ‘Perspective on the Broadcast Landscape Revolution’, Christina Litz, vice president of digital content and engagement for Corus Entertainment, said that her department’s mandate is to leverage social media specifically to drive live tuning to the company’s women and children-focused television channels. “And we don’t see that going away any time soon”, she said, adding...