TORONTO – It was easy on Tuesday afternoon to get everyone to agree that targeted advertising is a better way to spend ad dollars on television.
At the Velma Rogers Graham Theatre in Toronto, CTAM Canada hosted a high-level panel session that afternoon featuring Corus Television president Paul Robertson, Zenith Optimedia CEO Sunni Boot, Association of Canadian Advertisers senior vice-president Bob Reaume, Rogers Communications chief strategy officer Mike Lee, and Invidi CEO David Downey.
The session was entitled “Delivering Hyper-Targeted TV Advertising” and the executives, very ably moderated by ROBTv’s Michael Vaughan, went back and forth on what, exactly,…
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I FOUND THE CLOSING PLENARY session at the CAB Winnipeg convention interesting, but it left me somewhat unsatisfied.
I think the main reason was that the discussion seemed too narrowly focused, too much was left unsaid. The convention program said that the final session would, in part, “examine what changes are required if Canadian broadcasting is to continue to thrive in a rapidly evolving world."
I think perhaps my discontent stemmed from the fact that the panel talked around the Internet, but not about it. In my view the Internet is broadcasting just as much as conventional radio or…
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HAMILTON – Power & Telephone Supply of Canada, announced this week the hiring of Suzanne Girard as district sales manager for broadcast and wireless products.
Her “experience, knowledge and reputation in the broadcast and wireless industry are strong assets for Power & Tel as we continue to increase resources to support those markets,” said the release.
Girard’s territory consists of Quebec and the Maritimes. Suzanne.girard@ptsupply.com.
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OTTAWA – With a tariff decision it finds “egregious and flawed” facing Canadian radio broadcasters, the Canadian Association of Broadcasters filed a motion with the Federal Court of Canada on Tuesday asking for a judicial review of the Copyright Board’s October 14 decision.
In its decision on the tariffs radio stations pay to the Society of Composers, Authors, and Music Publishers of Canada (SOCAN) and the Neighbouring Rights Collective of Canada (NRCC) for the rights to play music, the Copyright Board of Canada raised the rates on these tariffs, which will result in an overall increase in fees paid…
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TORONTO – Think Broadband Solutions was officially launched this week by Tri-Vision Electronics.
The new, wholly-owned subsidiary “will focus on new telecom and wireless business opportunities and to complement Tri-Vision Electronics Inc.,” says the company.
Think will provide in-country equipment sales and supply, logistical support, niche product research, design and development, in-house and offshore manufacturing capabilities and equipment test, repair and refurbishment. Progress is well underway to represent major brand names in Canada, says the press release.
In fact, the company announced yesterday that it will offer Andrew Corporation subscriber access cable products including CATV coaxial cable and connectors for…
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TORONTO – Sales and programming experience are featured prominently among XM Canada’s new senior management.
"XM Canada has assembled a talented and diverse team to bring XM Satellite Radio to Canadians," said Stephen Tapp, XM Canada president and COO. "The XM Canada team has an incredible depth of management experience and they are all proven leaders in their respective areas.”
Michael Washinushi, chief financial officer, Stewart Lyons – executive vice-president, and Ross Davies, v-p programming, have been with XM for months already.
The newer-comers are Colin Bettam, senior vice-president of marketing and sales. Bettam has more than 15 years…
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OTTAWA – On Monday, the first day of the newest session of Parliament, Minister of Industry David Emerson introduced legislation which will, if passed, grant the CRTC direct fining authority when it comes to Telecommunications Act violations.
Direct fining authority would be granted through the implementation of an administrative monetary penalty (AMP) scheme. Under the scheme, the CRTC would have the ability to impose AMPs in the following ranges: for companies, maximums of $10 million for a first offence and $15 million for a subsequent offence; for individuals, maximums of $25 000 for a first offence and $50 000…
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EMERYVILLE, Calif. – MobiTV, Inc. Monday announced the strategic hire of longtime music industry executive Nancy Levin as its executive producer of Music Television.
MobiTV is the enabling technology behind the mobile video service currently in the market from Telus Mobility, Bell Mobility and Rogers Wireless.
“Levin’s talents will be instrumental in building momentum in music content and music industry related media available through MobiTV’s global service,” says the MobiTV release.
Levin brings over 15 years of experience in senior management roles at several major record labels — including Warner Bros., Priority/EMI and MCI/Universal/Vivendi. Levin was most recently president…
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TORONTO – TSN will air National Football League games – in high definition – on Sunday and Monday nights beginning next season.
First, TSN president Phil King announced the acquisition of Monday Night Football, which is switching from its traditional broadcast slot on ABC next season to ABC’s corporate cousin, ESPN.. TSN has picked up the exclusive Canadian rights to the program beginning in September 2006, airing a total of 17 Monday night games annually.
Second, TSN also confirmed today it has reached a three-year deal with the NFL to extend its Sunday Night NFL broadcast package through the…
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TORONTO – Casino and Gaming Television Canada has been added to the Rogers Digital Cable lineup.
Rogers is the first operator in Canada to launch CGTV.
“CGTV is the first and only television network in North America celebrating the casino and gaming lifestyle, from around the corner to around the world,” says the press release.
“Informative and entertaining, CGTV is the one place on television where viewers can explore the casino and gaming experience first hand. From the best in local and international casinos, to local lottery retailers, to the living rooms of players everywhere, CGTV is a place…
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