Rogers says key to its subscriber strategy is more reliable networks

Company also said it is confident it will compete against fourth player in Videotron By Ahmad Hathout TORONTO – Rogers executives said the company expects network resiliency to be a more important factor than price in driving up new subscribers going forward. The company is coming off a network outage last summer that paralyzed the country, impacting critical institutions like government and banking. The fallout of the outage put a spotlight on the importance of network resiliency and redundance and spawned a commitment from the large carrier to physically separate its mobile and wireline networks and invest $20 billion over...