TORONTO – Rogers has officially launched “the next big thing in television”, otherwise known as its broadband portal Rogers On Demand Online.
After launching RODO in a beta phase last November, the company announced Wednesday that the platform will feature new content plus new social tools, new primetime and multicultural programming, improved functionality, higher resolution and live streaming capabilities.
“Canadians are looking for their video entertainment needs to be met wherever and whenever they want and they want to share it," said David Purdy, VP of television and video product management, in a statement. "Rogers On Demand Online enhances the customer experience by leveraging Rogers’ expertise in home entertainment and extending the best video experience online. Viewers benefit from a high quality, extremely convenient, robust, anytime, anywhere entertainment experience."
Available to all Rogers digital cable, wireless, home phone and high speed Internet customers, RODO’s programming content now includes live sporting events, concerts and new web-exclusive programming. Rogers’ digital cable customers may also watch many of the same subscription-based specialty channels online as they have through their television account. A registration-free sampling of content is also available to all Canadians including non-Rogers customers.
