Rogers unveils broadband portal, launch scheduled for next week

By Lesley Hunter

TORONTO – Has Rogers found the way to save the Canadian broadcasting industry from suffering the same fate as the recording industry? David Purdy, VP and GM for television products at Rogers, seems to think so.The big, red cable company announced that its widely anticipated broadband portal - officially known as Rogers On Demand Online - will debut November 30th, to be followed a mighty marketing push in January.On Monday evening at the posh Hazelton Hotel in Yorkville, Rogers allowed the blogging and social media community, and a few of us other media types, a sneak peak at the phenomenon it’s calling...