Rogers helps raise over $1 million on Nurses Day

TORONTO – Canadians helped Rogers Sports & Media celebrate International Nurses Day by raising awareness and funds, to the tune of $1 million, for Canada’s healthcare workers as they continue to keep us safe in the fight against Covid-19. Limited-edition Hearts and Smiles t-shirts and masks have been purchased by Canadians in record numbers (and they’re still for sale), with proceeds going to The Frontline Fund. The four-day promotional blitz last week leveraged the company’s sports and media outlets, its hosts (the photo above is of Sportsnet’s Martine Gaillard, borrowed from her Instagram) and its partners, athletes, and celebrity friends....