Rogers extends deal to rep NBA.com in Canada

TORONTO - Just in time for the NBA playoffs, Rogers Digital Media has finalized a two-year deal extension with NBA.com as the exclusive Canadian representative for its online advertising. Rogers Digital Media has been representing NBA.com in Canada since 2010. The new deal, which runs through September 2014, allows Rogers the ability to offer clients customized integrated business solutions designed to meet their brand objectives, and advertisers the opportunity to align their business with the NBA brand. As the official online destination for the National Basketball Association (NBA) and its 30 teams, NBA.com has an average of more than 40...