Rogers confirms launch of unlimited talk and text brand Chatr

TORONTO – Set to “focus on the growing unlimited talk and text category,” Rogers Communications confirmed the impending launch of a new wireless brand, Chatr.The new division is “the first in the category to offer unlimited talk and text to customers with the reach and reliability of a proven network,” reads the press release.The news was officially broken last week by The Boy Genius report, as we noted here, and was followed up by a Scotia Capital report analyzing such a move for the communications giant this week."We've been watching this niche but growing category closely and it's clear that...