Rogers to launch new discount wireless brand this fall, say reports

TORONTO – Rogers Communications is preparing for the launch of another new wireless brand this fall, say several reports.The story was originally broken by the Boy Genius Report late last week and cbcnews.ca added a story here. Others have since done reports, too.The new brand is said to be aimed at wireless newcomers such as Wind, Mobilicity, Public Mobile and Videotron and will add an additional option for consumers in the low-cost segment of the market. Ostensibly, it will be even lower-priced than Rogers’ Fido – and will put pressure on Bell’s Virgin brand as well as Telus’ Koodo.While Wind,...