Solid ’05 at Astral

MONTREAL – Radio and specialty TV company Astral Media reported in a pretty strong fiscal 2005 today. Net earnings for the year increased 14% over last year to $104.4… Continue Reading

Movie classics, en francais

MONTREAL – Astral Media today launched a new French-language movie channel, Cinépop, aimed at Quebec movie buffs pining to see some of the older stuff. Not the real old… Continue Reading

Astral hops on board with SIRIUS

TORONTO – Astral Media may have been one of the CRTC’s most vociferous critics when it came to its satellite radio decision this year, but the company’s radio division… Continue Reading

Videotron leads Quebecor

MONTREAL – While the Quebecor Inc. continues to have difficulty with its huge printing operation, its media division, especially cable company Videotron, remains strong as the MSO continues to… Continue Reading

RMB launches $2 million ROI campaign

TORONTO – Canada’s radio industry has launched a national $2-million “return on investment” ad campaign with testimonials from national advertisers such asch Grolsch, Goodyear and Nestlé. The campaign, entitled… Continue Reading

MARKETING: Branching out into video portals

MONTREAL – BRANCHEZ-VOUS!, the Montreal-based Internet media company, today launched two new online video portals, banking on the belief that video advertising will fly. The two web sites, BRANCHEZ-VOUS.tv… Continue Reading

BET unveils new image

WASHINGTON – "Bold … Black … Beautiful … Confident" are just a few of the touchstone phrases motivating an all-new look and image campaign being unveiled by BET this… Continue Reading