Astral campaign targets media planners

MONTREAL – Astral Media has launched a campaign designed to target media planners, using a customized viral advertising strategy.  Video clips, posted on video sharing site You Tube, plus supporting print and web creative, showcase… Continue Reading

SCTE Canadian Summit: New show is a hit

TORONTO – Praise was near universal for the brand new Society of Cable Telecommunications Engineers Canadian Summit, which wrapped up Wednesday afternoon at the Toronto Congress Centre. The final… Continue Reading

Scott joins Telesat

OTTAWA – Telesat Holdings has hired Ian Scott as its executive director of government and regulatory affairs, effective immediately. Before joining the satellite operator, Scott garnered more than 20 years… Continue Reading

Vecima finalizes deal for TerraceQAM

VICTORIA – Equipment supplier Vecima has signed a multi-year agreement with an unnamed U.S.-based cable multiple system operator for its new Terrace product, which could help pave the way… Continue Reading

Canwest looking for E! buyer

WINNIPEG – Canwest Global said today it has launched a “strategic review” of its five E!-branded conventional television stations. Officially, the company “is exploring strategic options for five of… Continue Reading