Bridgewater offers controls to help mobile customers avoid "bill shock"

OTTAWA – Mobile personalization company Bridgewater Systems is offering policy controls called ‘Smart Caps’ which it says could help mobile subscribers avoid “bill shock”. Bill shock occurs when a subscriber inadvertently runs up a high mobile data bill, particularly while travelling or downloading applications. Smart Caps can help to adjust customer’s usage levels based on real-time factors such as the subscriber's data consumption during a mobile data session, roaming status, and level of network congestion, the company detailed in a press release. This, in turn, enables mobile operators to improve customer satisfaction and reduce churn by proactively notifying subscribers when...