TV ads most effective, says TV Bureau

TORONTO – The results of a comprehensive biometric and eye tracking which revealed television to be the most effective medium at delivering high emotional and cognitive responses to advertising,… Continue Reading

Innuendo okay, says CBSC

OTTAWA – Shortening an assistant manager’s title to “ass man” or airing listeners’ icky-personal life misadventures is okay, the Canadian Broadcast Standards Council said today. The CBSC released two decisions… Continue Reading

Sportsnet unveils new smartphone apps

TORONTO – Rogers announced today it has launched mobile applications on three platforms for Rogers Sportsnet, exclusively for Rogers Wireless and Fido customers. Sportsnet.ca’s mobile trio will be available to… Continue Reading

RODO adds more programming

TORONTO – Rogers Communications announced today that new programming from MGM, Corus Entertainment and E1 Entertainment is coming to the Rogers On Demand Online Beta. Over the coming weeks through… Continue Reading