RDS to offer advertising-on-demand through etc.tv

MONTREAL – RDS will be enabling its commercial inventory on both its standard digital and high-definition TV signals with the etc.tv advertising solution from September 1, the French-language sport broadcaster and etc.tv announced Tuesday. Etc.tv, the Advertising on Demand Network, offers ads on demand and enables TV viewers to opt in to link directly to long-form advertising content from traditional-length TV ads. “RDS stands for televised sporting events in Quebec and their remarkable ratings increases of late reflect the credibility that their passionate audience places in their programming,” said etc.tv Vice-President and General Manager Ian MacLean. Michael Gagnon, vice-president of...