SAN FRANCISCO — Launched yesterday, Quibi’s mobile-only video streaming service saw more than 300,000 mobile users in Canada and the United States install the Quibi app on the service’s first day of operation, according to San Francisco-based mobile app analytics company Sensor Tower.
The preliminary estimates came from Sensor Tower’s Store Intelligence platform. According to Sensor Tower, Quibi’s debut places the service at 7.5% of the approximately 4 million installs seen by Disney+ in the U.S. and Canada when it launched on November 12, 2019. In comparison, HBO Now (not available in Canada), was installed approximately 45,000 times at its launch on April 7, 2015, five days ahead of the Game of Thrones season five premiere, Sensor Tower notes.
Quibi’s release figures were bolstered by a lengthy pre-order period, which effectively front-loaded a significant number of downloads into its launch day, Sensor Tower says.
Quibi is the first major streaming platform purpose-built for high-quality, mobile programming. It was founded in August 2018 by former Disney and DreamWorks executive Jeffrey Katzenberg. Bell Media is its exclusive partner in Canada.
The service costs $6.99 per month with advertising and $9.99 without ads but is free for the first 90 days.
