Playhouse Disney cracks Rogers' lineup

TORONTO – Astral’s children’s channel Playhouse Disney launched Thursday on Rogers as part of its ‘Digital VIP’ cable package.Playhouse Disney programming will also be available to Rogers’ subscribers as part of Family On Demand, which launches October 12, and on Rogers On Demand Online. The move is part of a larger content deal between Astral and Rogers announced earlier this month. “We are thrilled to bring Playhouse Disney to Rogers subscribers on all platforms and to expand our Family Channel linear offering to the on demand and on-line environment,” said Joe Tedesco, VP and GM of Family Channel and Playhouse Disney,...