Nordicity fires back at CMRI for "factual errors" in critique of its CBC ad study

TORONTO - In a battle of research consulting firms, Nordicity has fired back at Canadian Media Research Inc.'s Barry Kiefl for his recent blog that was critical of its ad research for CBC. The blog was written last month by Kiefl who was formerly research director at CBC for nearly 20 years until he left in 2001. In November of 2011, international consulting firm Nordicity released an assessment on the impact of removing advertising from CBC/Radio-Canada. The report, entitled Why Advertising on CBC/Radio-Canada is Good Public Policy and commissioned by the CBC, concluded that “Removing ads from CBC/Radio-Canada’s services would result...