Cutting ads on CBC/Radio-Canada would be "devastating": Nordicity report

OTTAWA – Banning advertising from CBC/Radio-Canada would not just be bad public policy, it would result in serious ramifications for advertisers and the country’s independent production sector, says a new study from Nordicity Group Ltd. The study, released Monday by CBC/Radio-Canada at the IIC Canada’s pre-conference on public broadcasting, seeks to quell the debate around whether the public broadcaster should rely on airtime advertising as a source of revenue to finance its operations. Called ‘Why Advertising On CBC/Radio-Canada Is Good Public Policy’, the study estimates that the elimination of advertising from the Corp’s television services would result in a net...