Radio & Television

NLogic and Adgile launch real-time TV analytics platform in Canada

TORONTO — NLogic, which provides audience analysis software, technology and data integration services to the broadcast and advertising industry, announced today it is launching Catalyst, a real-time TV performance management platform, in Canada with its Australian partner Adgile. “Broadcasters, agencies and advertisers will be able to access real-time TV impression-level exposure and consumer behaviour measurement to attribute business outcomes to advertising,” reads an NLogic press release. In addition, Catalyst helps to “not only track real-time share of voice and latest competitive commercial activity, but also to understand the impact of TV ads over both the short and the long-term,” the...
 

Our industry and COVID-19

We've gathered a number of links where Canadian cable, radio, television, telecom and wireless companies have posted their responses to the Covid-19 pandemic.