NLogic partners with Australia's Adgile for real-time TV ad data and analytics

TORONTO — NLogic, a Canadian provider of audience analysis software, technology and data integration services to the broadcast and advertising industry, announced this week it has entered into an exclusive partnership with Australia’s Adgile, which provides a performance management platform for TV advertising, to bring its real-time data and analytics capabilities for linear and on-demand TV to Canada. Through this exclusive deal, NLogic will offer Adgile’s visual AI-enabled Analytics, Attribution and Activation product suite and Catalyst cloud-based performance management platform, making Adgile’s technology available to Canadian customers for the first time. “Both Adgile and NLogic share a common ambition of...